China’s e-Commerce Leader: Richard Liu Quangdong

c and leader in the e-commerce industry in China, Richard Liu Qiangdong is the founder and CEO of or Jingdong Mall. is a shortened form of his first venture into business on his own in 1998. The name “Jingdong” was created after the last characters of his girlfriend’s and his name together. Jingdong was a shop that sold magneto-optical products in Beijing. Richard Liu also sold computers and became successful and expanded to 12 stores by 2003. However, when a SARS outbreak that year caused the employees and customers to stay inside their homes, he closed his stores and focused on e-commerce, giving birth to two years later. Richard Liu Qiangdong ensured that only products of quality were sold by controlling sales and shipping, whereas some internet businesses gave no receipts, or they dealt in counterfeit products. Today, Richard Liu owns China’s largest online direct sales businesses. With Wal-Mart working along with, operations in China, Southeast Asia and the United States have expanded.

At the World Economic Forum Annual Meeting in 2018, Richard Liu Qiangdong announced that he had added 30,000 employees. He felt that this additional help would make his company the best in e-commerce, technology, finance and logistics. Currently, there are 500 logistic centers from which deliveries are made around the world. gives a commitment that deliveries will be made within six hours in China and 20 hours anywhere in the world. With a company that is now worth $60 billion with 7,000 employees, Richard Liu’s goals are to bring products of the highest quality from around the world to China. He hopes to expand into Southeast Asia, the Middle East, Europe and America with e-commerce, logistics, technology and core businesses.

Despite his great success and fame, Richard Liu Qiangdong has not forgotten the Chinese traditional values. Honoring his father and mother and directing his children to find their own ways in life are two such values. He is also humble about his good fortune, claiming that wealth is to be used as a resource to help his country and society grow.

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