It is clear that women love Kate Hudson’s Fabletics line of clothing. She opened her company several years ago, and has since done quite a lot of business. Her revenues look good, and the reviews that she is getting from women are positive. It looks like she will have more successful times as she continues to develop new designs.
When Kate Hudson opened Fabletics, she decided to use reverse showroom tactics to institute her business plan. This is when you use the Internet to market your merchandise, and your physical stores are kept with very little stock. This takes up less space, and saves money on renting a bigger area. The reverse showroom techniques are becoming more popular because of the ability to do online marketing. Kate Hudson uses online marketing to her benefit on a daily basis.
She has a free newsletter that her customers can sign up for, as well as a club that is free to join too. The club gathers information about the customer, and they are sent items that they will like in the mail every month.
In the future, Kate Hudson will open more physical stores, but always will target that area’s women with what they love to buy. Once again, her showrooms will be small because most women join her club in order to get the clothing delivered right to their door on a monthly basis.
Kate Hudson has shown that she can compete with the greats like Amazon that utilize online marketing to their advantage. She will see an increase in her customer base on a regular basis because she knows what women want in clothing, and the price point that they are willing to spend. She can be very proud of herself in launching such a successful business, and knowing how to market it very well. It will continue to be a plus in her life, and she is a role for other women that want to start their own businesses.
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