In late July Impossible Foods made a deal with the food manufacturing company OSI Group. The need for alternative meats has reached an all time high and to keep up the demand this deal had to happen to stay ahead. OSI Group is known for their deal with McDonalds. The OSI Group has been working on the Impossible Burger which is based out of the west suburbs of Chicago to help with the demand for plant-based burgers. President of Impossible Foods say that the OSI Group will help double production soon and quadruple by the end of 2019. Earlier in the year Woodside and Impossible foods thought about not partnering with any one but quickly thought against it and realized they need help.
With this deal the idea is to never have a shortage of burgers again. Other chain companies such as Burger King, White Castle, Qdoba, and others have jumped on the plant based meat bandwagon which has cause a shortage of Impossible Burgers. McDonalds however associated with OSI Group, has taken the wait and see method for these plant-based burgers. Nestle and Tyson are two other leading food suppliers that are working on their own plant-based meat as well.
Impossible Burger’s Senior Vice President of Productions indicated that a deal with McDonalds could be in the works but isn’t there yet. On top of the new deal, Impossible Foods was just received a GRAS (generally recognized as safe) letter. This came from the United States Food and Drug Administration for their ingredient soy leg-hemoglobin. This will allow them to sell their meat at retails stores all over the country. With a GRAS letter and a new deal, it seems that Impossible Foods will have a big impact on the future of chain restaurants and their most popular burgers as well as retail stores.