For months now Impossible Foods has experienced shortages. The shortage comes from a lack of supplies to create their popular plant based burger. This burger is called the Impossible Burger. They have been in desperate need for more supplies and equipment to help fulfill production to end this shortage.
Impossible Foods is based out of Redwood City, California. They are a startup that has taken the big major step of signing an agreement with one of the world’s biggest food manufacturers. They have gone into business with OSI Group McDonalds. OSI has headquarters in a Chicago suburb. They are immediately beginning production for the Impossible Burger. This burger should appear in stores by the end of the year.
The shortage and struggles began n April for Impossible Foods. The Impossible Burger has an impressive demand from Burger King and Witte Castle. This is good news for Impossible Foods. Impossible Foods had to hire more hands to keep up with the growing demand. They have a facility in Oakland, California that now has two hundred people working at it. This facility is 68,000 square feet yet it still cannot produce the type of volume customers are demanding from Impossible Foods.
Plant based meat is on the rise. Impossible Foods has been met with a lot of challenges and complication just like other food producers. For the former five years, the demand for plant based foods has grown by eight percent annually. Meat sales have not increased or decreased. They simply have remained the same. The Impossible Burger comes at a good time for when the population is demanding plant based meat alternatives.
OSI Group has welcomed this newcomer into the facilities in the midwest. This reminds the company of the time when it partnered with McDonalds. Creating strong partners, producing an innovative product and pleasing customers is what OSI enjoys doing. It is perhaps how they have been able to remain in business for over ten decades. Their revenue last year surpassed six billion dollars. Getting into the category of plant based foods will only grow their brand presence, sales and revenue.