The popular outdoor sports brand, The North Face recently launched its latest range of products under the leadership of marketing executive Steve Lesnard. One of the most important launches in the history of the brand has seen the company develop its Futurelight technology that can create a better way of staying dry and comfortable at all times. One of the most important aspects of the launch of the new product is the change in marketing that has been overseen by executive Steve Lesnard who is moving the brand away from its traditional environment imagery.
Steve Lesnard is one of the most experienced marketing executives in the leisurewear industry with more than two decades of experience working with various Large athletic brand brands. Arriving at The North Face is a coup for the brand as they have seen one of the most successful marketing executives in the history of leisurewear arrive at the brand following two successful Olympic Games campaigns. Steve Lesnard is a global marketing executive of the highest order and has been brought into The North Face to change the way the products of the brand are presented to the public.
The Futurlight fabric is created from a new production process that allows the completed fabric to take on different properties depending on their intended use with the first waterproof material that is effective and breathable. Steve Lesnard has decided to step away from the traditional outdoor advertising space with a move towards focusing on The North Face global athletic team. The 400 members of this team were the catalyst for the decision to embrace the Futurelight technology that has been revealed. The idea for the brand is that in a space filled with similar advertising showing the outdoors and not focusing on individual products, The North Face will stand out from the crowd as it changes outdoor marketing forever. Click here.