Jingdong is the brainchild of Richard Liu Qiangdong who founded the company in the year 1998, and by 2004, its online operations started. Before the online retail operations started, the company was running over a dozen stores across the country selling magneto-optical products. However, when Richard Liu Qiangdong diversified his own business into the e-commerce sector, he ensured that the company sells many other products as well, including mobile phones, electronic appliances, and more.
Richard Liu Qiangdong has become a leading name in the global corporate circle by helping JD.com reach the success it enjoys today. Not only has helped the company grow massively but has also integrated the latest technology to its operational machinery. It has helped the company to become more competitive and ensure that the customers get best quality service at low cost. It is also using AI technology for shipping and handling, which has made it easier for the company to deliver products at every nook and corner of the country with ease.
Richard Liu Qiangdong has been implementing some of the most innovative marketing strategies that have helped the company grow at a rapid pace. It has also been acquiring new companies in the e-commerce sector to strengthen its base in the field and provide stronger competition to Alibaba. The company has been able to provide its customers with everything they need. One of the top quality products they are selling is imported fruits from New Zealand, especially kiwifruit and apple that are quite famous in New Zealand.