Color loving women the world over already know about Doe Deere and her colorful makeup line Lime Crime. With this line natural colors are forgotten as ladies express themselves in ways that used to be impossible. Doe Deere calls her fans unicorns, a nod to knowing they are special and being unafraid to show it. She brings cruelty free, bold shades to those brave enough to experiment. Developing an entrepreneurial sense early in life, her first childhood business selling temporary tattoos was a small taste of things to come.
So where did Doe Deere come from? At the age of 17, Doe moved from Russia to New York, finally moving again to Los Angeles. Always a creative and imaginative child, she dreamed of being a musician and achieved that dream once she moved to New York. It was in this rock band that she met her husband Mark. Not only have they been side by side since, he is also President of Lime Crime. Her years as a musician taught her not only career and marketing, it also taught her to appreciate her fans.
The best advise that Deere gives is to follow your heart. She believes that each person has a special innate skill or ability unique only to that person and once discovered that is when a person will begin to blossom. Knowing yourself and doing what you love can take you places, as Deere learned, no matter how different you may feel there are others in the world who feel and love the same as you.
The name Lime Crime was actually born from her favorite color and a rhyme for her E-bay account years before the launch of her cosmetic line. While at times she may wish that she had chosen a more subtle name with a little flexibility the name does help her company stay on brand. If she can’t see it marketed under the name Lime Crime she doesn’t make it.
Read more about Doe Deere on Linkedin.
An internet based business has it’s ups and downs. The biggest issue has been a security breach in 2014, which inspired the company to buckle down on security. Doe Deere says the security is the makeup equivalent of Fort Knox. But for her the best part of being internet based is the real time interactions with customers. Putting in months of work with chemists until her products are perfect Deere’s goal is create products that her customers can be proud to wear. While her philosophy is to ignore haters online any customer with a legit concern only has to contact customer service to address any issue. Doe wants to make customers happy as they express themselves, and that is how she measures success.