Kate Hudson’s Fabletics Thrives in Pop Culture Fashion

Every new year brings new fashion trends. Those fashion trends tend to reflect modern society’s focus. When people are all about partying, the fashion reflects fun and uninhibited exuberance. Today, people are health-conscious and focused on fitness. That means every fashion brand is trying to create fashionable fitness wear.

While there are some companies making fashionable fitness wear, most of them are expensive. Those who aren’t expensive don’t have fashionable styles. That’s why Kate Hudson, actress and fashion icon, created Fabletics. Fabletic’s premise is delivering fitness wear that’s both stylish and affordable.

Very quickly, Fabletics became popular amongst millennials. Millennials are more health conscious than their parents, but also have a more relaxed approached to casual wear. Activewear combines both those aspects into one outfit that can be worn at the gym and walking around town. In particular, leggings have become an international trend.

It really isn’t surprising that Kate Hudson created one of the most popular fashion brands in the world. She’s always been recognized for her stylish fashion, and she’s becoming more famous for her health-focused efforts toward getting everyone to a healthy place. That’s part of the reason she wanted her brand to sell affordable items.

Within the first three years, Fabletics had grown into a $250 million company. After surpassing such a milestone, the brand felt it was ready to explore physical stores. Not every company can successfully transition from e-commerce to physical stores. To pull it off, Fabletics needed to approach retail in a new way.

Its solution was relying more on local members and the local markets. Because of how Fabletics started out, making each member feel like the center of attention would be the company’s saving grace. As a result, 25 percent of visitors end up becoming members after one visit.

The biggest impact Fabletics made on the public was actually being a good deal. Usually, with products in those price ranges, the quality of the materials used isn’t good. Fabletics has strong, thick materials. The quality actually surprises most new members.

The quality combined with the volume of styles available makes Fabletics the top activewear brand. Members get personalized outfit suggestions. For those who aren’t members, there’s a lifestyle quiz available to see what products Fabletics has for them.

How Kate Hudson Built an Empire with Fabletics

When Kate Hudson started the Fabletics brand three years ago she made several smart decisions. She decided to position the athletic wear as an aspirational product made of high quality and paired this with strong customer service. The Fabletics model has proven to be a winning combination as the company is now valued at over $250 million over the ensuing three years. Another winning factor that has worked in favor of the brand is their implementation of reverse showrooming.

 

Reverse showrooming allows the brand to reach customers online and live. When customers visit a Fabletics pop-up concept store, or one of their growing number of bricks and mortar locations, they are likely already a member, and if they are not, chances are at about 20% that they will have signed up for membership before leaving the store. Fabletics encourages browsing, both online and live, by both its members and those who are interested in the brand but have not yet joined. They have gotten the mix between live and online buying opportunities at a great balance that has been very successful for the brand.

 

The brand has opened almost 20 stores and plans to continue this path of providing its members the option of either an online shopping experience, one that it is live, or a combination of the two. The shops and locally hosted events have given the brand a keen insight into what it is that their customers want on a local level. The brand is very dialed into providing an enjoyable experience for its buyers while giving them the products that they want.

 

Fabletics has created a strong niche in the athleisure and their clothing is more than a workout option. Gym clothes have certainly evolved and the most desirable brands provide items that will take you from a fitness class to lunch with a friend or running errands and picking up the kids from school.

 

With so many options offered by Fabletics, how is it possible to narrow down the collection to a few pieces that work for the individual? The brand has handily created an online quiz that will give great insight into which pieces are best for your lifestyle and body type.

 

Fabletics has blended the membership and subscription model with a live shopping experience to create a business model that has been extremely successful. All signs point to continued success for this unique brand!

Getting to Know Doe Deere

Color loving women the world over already know about Doe Deere and her colorful makeup line Lime Crime. With this line natural colors are forgotten as ladies express themselves in ways that used to be impossible. Doe Deere calls her fans unicorns, a nod to knowing they are special and being unafraid to show it. She brings cruelty free, bold shades to those brave enough to experiment. Developing an entrepreneurial sense early in life, her first childhood business selling temporary tattoos was a small taste of things to come.

 

So where did Doe Deere come from? At the age of 17, Doe moved from Russia to New York, finally moving again to Los Angeles. Always a creative and imaginative child, she dreamed of being a musician and achieved that dream once she moved to New York. It was in this rock band that she met her husband Mark. Not only have they been side by side since, he is also President of Lime Crime. Her years as a musician taught her not only career and marketing, it also taught her to appreciate her fans.

 

The best advise that Deere gives is to follow your heart. She believes that each person has a special innate skill or ability unique only to that person and once discovered that is when a person will begin to blossom. Knowing yourself and doing what you love can take you places, as Deere learned, no matter how different you may feel there are others in the world who feel and love the same as you.

 

The name Lime Crime was actually born from her favorite color and a rhyme for her E-bay account years before the launch of her cosmetic line. While at times she may wish that she had chosen a more subtle name with a little flexibility the name does help her company stay on brand. If she can’t see it marketed under the name Lime Crime she doesn’t make it.

Read more about Doe Deere on Linkedin.

An internet based business has it’s ups and downs. The biggest issue has been a security breach in 2014, which inspired the company to buckle down on security. Doe Deere says the security is the makeup equivalent of Fort Knox. But for her the best part of being internet based is the real time interactions with customers. Putting in months of work with chemists until her products are perfect Deere’s goal is create products that her customers can be proud to wear. While her philosophy is to ignore haters online any customer with a legit concern only has to contact customer service to address any issue. Doe wants to make customers happy as they express themselves, and that is how she measures success.

 

Positive Results For Fabletics’, Kate Hudson

It is clear that women love Kate Hudson’s Fabletics line of clothing. She opened her company several years ago, and has since done quite a lot of business. Her revenues look good, and the reviews that she is getting from women are positive. It looks like she will have more successful times as she continues to develop new designs.

 

When Kate Hudson opened Fabletics, she decided to use reverse showroom tactics to institute her business plan. This is when you use the Internet to market your merchandise, and your physical stores are kept with very little stock. This takes up less space, and saves money on renting a bigger area. The reverse showroom techniques are becoming more popular because of the ability to do online marketing. Kate Hudson uses online marketing to her benefit on a daily basis.

 

She has a free newsletter that her customers can sign up for, as well as a club that is free to join too. The club gathers information about the customer, and they are sent items that they will like in the mail every month.

 

In the future, Kate Hudson will open more physical stores, but always will target that area’s women with what they love to buy. Once again, her showrooms will be small because most women join her club in order to get the clothing delivered right to their door on a monthly basis.

 

Kate Hudson has shown that she can compete with the greats like Amazon that utilize online marketing to their advantage. She will see an increase in her customer base on a regular basis because she knows what women want in clothing, and the price point that they are willing to spend. She can be very proud of herself in launching such a successful business, and knowing how to market it very well. It will continue to be a plus in her life, and she is a role for other women that want to start their own businesses.