600 NoBe is a new apartment complex in Atlantic City that was built and is managed by Boraie Development. It was built in the area locals call Pauline’s Prairie after Pauline Hill, a former city housing authority director who leveled the area to encourage urban renewal. It is located near the Ocean Casino Resort and Hard Rock Hotel & Casino. It’s an affordable complex that is attracting law enforcement officers, plumbers, doctors, casino workers, and other blue- and white-collar professionals. Director of Leasing Maritza Busch said that the team at Boraie Development thought it would take 18 months to reach their leasing goal but it was reached in just eight months. In the past, this area was pretty desolate.
The number of plastic bags blowing in the wind often outnumbered the people on the sidewalk. The area is now being built up and soon there will be a supermarket opening. One resident of 600 NoBe described it as almost like a resort. A former police officer, he says that it feels like living in New York City. He couldn’t find a better place to live in Atlantic City, especially given its affordability. Other residents said they feel like it’s a safe neighborhood to go out for a walk in during the day. One of the first tenants was a music producer who moved in January 2019. He liked that it’s close to the ocean and the retail stores in the neighborhood. What sealed the deal for him was nearby Tanger Outlets The Walk.